These award-winning ads are for FF, an English language school in Brazil. The campaign was produced by São Paulo-based agency dim&canzian and features striking illustrations by Sattu.

“This campaign shows the importance of speaking correctly to understand the english language. The ads shows abstract bizzare creatures that represent the confusion of a student when confronted with similar phonetic words, like bear, beer and bear.” – Thiago Martinhão, Art Director ¹

Credits:
-Advertising Agency: dim&canzian, São Paulo, Brazil
-Creative Directors: Michele Dim D’Ippolito, Guilherme Facci
-Art Directors: Thiago Martinhão, Michele Dim D’Ippolito
-Copywriter: Paulo Marcussi, Michele Dim D’Ippolito
-Illustrator: Sattu
-Media Director: Marcio Canzian
-Media Supervisor: Mauricio Belchior
-Accounts: Marina Pardo, Cristiane Bender
-Published: May 2012

Awards:
-Cannes 2012 – Press, Silver Lion Campaign
-Lürzer’s Archive – Site – Print Ad of the Week 2012/24

¹ Source: Behance.net

Via Luerzer’s Archive